Else Nutrition Holdings Inc (OTCQX:BABYF, TSX-V:BABY), the plant-based baby, toddler and children nutrition company, announced that is has been approved for Kroger Ship, an e-commerce service which enables Kroger to ship to customers anywhere nationwide – even where Kroger does not operate physical stores.
Launched by Kroger in 2018, Kroger Ship provides Kroger customers with shipments to their doorstep from coast to coast, delivered as quickly as the next day and often with delivery through the US Postal Service or through FedEx (NYSE:FDX).
The company said the launch on the Kroger Ship platform allows Else plant-powered products to be soon available on both Kroger.com and Vitacost.com, Kroger's e-commerce platform which primarily ships vitamins, supplements and organic grocery products. Else will be featured on the platform with three products: Else Plant-Based Complete Nutrition for Toddlers, and Else Kids Shake Mix in Chocolate and Vanilla.
“This is a great step for the Else brand, and being able to feature our range of clean, plant-based products on the largest grocery chain’s e-commerce platform greatly extends our online reach and potential sales growth,” Else Nutrition co-founder and CEO Hamutal Yitzhak said in a statement.
Riding the success of its ongoing investments in e-commerce and powered by a surge in online grocery sales during the pandemic, The Kroger Co (NYSE:KR). entered eMarketer’s annual list of Top 10 US Retail E-Commerce Companies. Kroger, the largest American grocery chain, saw its e-commerce sales jump by 79% in 2020, according to eMarketer.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
Follow her on Twitter: @UttaraProactive