Versus Systems Inc CEO Matthew Pierce said it is working with the Canadian Football League’s Edmonton Elks to bring in-venue engagement to fans.
Fans of the Edmonton Elks can now play a custom Canadian version of three-card monte featuring a Tim Hortons (TSX:THI) (TSX:THI) Timbit hidden under one of three Tim Hortons (TSX:THI) coffee cups. The customized game will be played on the video board at The Brick Field at Commonwealth Stadium.
The group is also working with the University of Georgia Athletic Association (UGAA) to engage with over 90,000 Bulldogs fans at every home game this fall.