Esports Entertainment Group Inc said its iGaming segment achieved a new daily revenue record of more than $250,000 during the past week.
The company also announced that its SportNation.bet business has been nominated for eGaming Review's (EGR) Marketing Campaign of the Year Award for the campaign "SportNation Rewards", which allows customers to have total control of the rewards they earn on the platform.
“Rewards are at the core of our product and allow us to provide our customers with a truly unique offering,” Esports Entertainment Group’s iGaming president Michael Wilson said in a statement.
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“The data continues to tell us how much our customers enjoy the wide variety of options we have available and we're looking forward to growing this program even further in the coming years,” Wilson added.
Esports Entertainment Group CEO Grant Johnson also commented, stating: “I look forward to sharing more insight into these and other successes on our upcoming fiscal 2021 earnings call in October.”
The EGR Awards ceremony will take place on November 25, 2021, in London.
SportNation.bet's Rewards program allows customers to earn points based on the bet type and stake amount. Rewards available for redemption include cash back, free bets, deposit bonuses, raffles, charitable donations and UberEats vouchers.
Esports Entertainment noted the Rewards campaign has been extremely popular with customers, and it has been instrumental in player value and retention, saying that customers engaged with rewards have 277% more activity days this year compared to those that don't.
Esports Entertainment Group is a full-stack esports and online gambling company fueled by the growth of video gaming and the ascendance of esports among new generations. Its mission is to help connect the world at large with the future of sports entertainment in unique and enriching ways that bring fans and gamers together.
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