Bhang Inc. and US-based Trulieve Cannabis Corp. (CSE:TRUL) have announced that they have signed an expanded licensing agreement to manufacture and distribute Bhang's award-winning, THC-infused chocolate products in all Trulieve markets.
Initially, Bhang said the products will be manufactured and distributed in the Florida and Massachusetts markets. In addition to being available in Trulieve's dispensaries, the products will also be sold through Trulieve's robust sales and distribution efforts.
Bhang, a global cannabis CPG brand with an award-winning portfolio of products, is known for its gourmet chocolate - a top-10 selling product in both the US and Canada with evenly-scored bars for precise THC dosing.
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Bhang products available through Trulieve include:
- Dark Chocolate Bars. Bhang's signature, cannabis-infused, vegan dark chocolate is made with 74% sustainably sourced cacao and a cannabis-free taste. The dark bar is vegan, keto, and gluten-free.
- Milk Chocolate Bars. The cannabis-infused milk chocolate is made with 48% sustainably sourced cacao, a cannabis-free taste, and is vegetarian and gluten-free.
- Caramel CBD/THC 1:1 Dark Chocolate. Bhang's multi-award-winning, vegan caramel dark bar blends Bhang's gourmet dark chocolate with vegan caramel flavor and a balanced 1:1 ratio of CBD and THC for an indulgent calm and mellow experience. Made with 58% sustainably sourced cacao and a cannabis-free taste. Bhang's 1:1 caramel bar is vegan and gluten-free.
- Caramel Mocha Milk Chocolate. Bhang's silky milk chocolate features bits of Italian espresso and is accented by rich golden caramel and a hint of vanilla. Made with 48% sustainably sourced cacao and a cannabis-free taste, Bhang's Caramel Mocha bar is vegetarian and gluten-free.
- Cookies & Cream White Chocolate. This product has a cannabis-free taste and a sprinkle of crunchy cookie bits and is vegetarian.
"We could not be more excited to work with Trulieve's amazing team to offer Bhang's globally-recognized, award-winning gourmet chocolate products to their markets," said Bhang CEO Jamie Pearson in a statement.
"We value our partnership - which began in Florida in 2018 - and would like to congratulate Kim Rivers, Trulieve CEO, and her team for elevating our industry every day with their outstanding progress."
Trulieve Chief Marketing Officer Valda Coryat added: "Partnering with Bhang will allow Trulieve to meet even greater consumer needs and usage occasions across all of our markets. Their sustainably sourced cacao, gluten-free, and majority vegan products are in line with Trulieve's mission for bringing high-quality cannabis products to our customers. We welcome adult-use and medical marijuana customers to our dispensaries to check out their premium edibles portfolio."
Contact the author: patrick@proactiveinvestors.com
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