BlueRush Inc. (TSX-V:BTV) has announced a partnership with Doxim, a leading customer communications management (CCM) and engagement technology provider serving financial and regulated markets.
"Doxim is a great partner for BlueRush," said Steve Taylor, BlueRush CEO in a statement. "Doxim has a commitment to bringing high value and innovative solutions to their customers and we are excited to help with their mission to turn statements and notifications into compelling customer experiences that drive results."
BlueRush develops and markets IndiVideo, a disruptive, award-winning interactive personalized video platform that drives return on investment throughout the customer lifecycle, from increased conversions to more engaging statements and customer care. IndiVideo enables BlueRush clients to capture knowledge and data from their customers' video interaction, creating new and compelling data-driven customer insights.
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Doxim will integrate IndiVideo interactive personalized video into the broader Doxim CCM platform, to provide personalized digital customer experiences, such as interactive statements, bills, policies or reports, that offer visual engagement and real-time interactivity.
"Doxim clients are looking for ways to provide personalized and engaging digital experiences that can simplify complex information, motivate customers to explore upselling options and drive conversions and revenue. Doxim CCM Interactive Video will give them an innovative and scalable method to engage their customers, through data-driven video experiences," added Olga Zakharenkava, SVP Product Management, Doxim.
BlueRush said the partnership will assist the company in further solidifying its position in the customer communications management space, as it continues to build a strong partner network of leading CCM providers.
Contact the author at jon.hopkins@proactiveinvestors.com