LeanLife Health (CSE:LLP) Inc. has announced the appointment of Daniel Cruz as the company's new chief financial officer, effective September 13, 2021, having on Tuesday announced the appointment of a new chief executive officer
The company noted that Cruz is an experienced financial industry professional having worked for 12 years as a senior investment advisor at Canadian broker-dealers where he gained experience in equity research, asset management, investor relations, corporate finance, and venture capital. He was one of the youngest senior investment advisors at Canaccord Financial Inc. in 2010.
He is also a co-founder of Liquid Media Group Inc., a NASDAQ-listed issuer. During his tenure as CFO with Liquid Media over the past few years he helped the company list on NASDAQ and raised over $20 million dollars.
On Tuesday, September 28, 2021, LeanLife announced the appointment of Anis Barakat as its chief executive officer replacing Stan Lis. LeanLife noted that Barakat brings a wealth of expertise to this role, having served in several senior leadership roles over the past seven years within the food and beverage industry. The company said Lis will remain on its board and has been appointed as LeanLife's new executive chairman.
READ: LeanLife Health announces appointment of Anis Barakat as its chief executive officer, replacing Stan Lis
In a statement, Stan Lis, LeanLife Health (CSE:LLP)'s outgoing CEO said: "We are pleased to welcome Daniel to our leadership team. His deep and extensive experience in leading financial operations, as well as experience with raising capital in the public markets will be a massive asset as LeanLife looks to expand its business and markets."
"I want to thank the whole LeanLife team for promoting my role within the company, and bringing additional team members as Corporate Secretary & Michael Waldkirch & Company Inc. I've worked with both of these great teams on my previous NASDAQ Listed company and realized how important it is to have a public markets team that is firing on all cylinders," added Cruz.
In conjunction with the new appointment, the company also announced that it has hired the boutique accounting firm of Michael Waldkirch & Company Inc. A NYSE and NASDAQ listed experienced professional accounting firm, who will assist Cruz and LeanLife Health with preparing & planning the financial modeling amongst other services.
It has also appointed Monita Faris as corporate secretary to the company. Based in Vancouver, Faris has worked as a consultant for 20 years, providing corporate and securities compliance services to private and public companies.
LeanLife Health was born from a desire to offer high-quality omega3 plant-based oils to the world. Evidence of over 50 years supports the numerous health benefits of flaxseed omega 3 alpha-linolenic acid. LeanLife Health recognized that over 50% of North Americans do not consume enough omega 3 fats and eat far too many omega 6 fats.
The company's omega 3 flaxseed formulation is stable for two years which will allow more food companies to add the oil to their products and more consumers to meet their nutritional needs. Proprietary methods initially developed at a Polish University in 2007 have been continuously improved upon to result in the most nutritionally stable plant-based omega 3 oils that are on the market today.
LeanLife is rolling out the Mike Tyson endorsed Iron Energy Drinks into the soft drink market across the US by mid-2021. Its team is working to launch Amazon and convenience store sales of Iron Energy Drinks across the US.
Contact the author at jon.hopkins@proactiveinvestors.com