Gfinity PLC (AIM:GFIN, FRA:3GF) has reached a deal with Coca-Cola Hellenic Bottling Company which is the operator of an esports event.
The Coca-Cola COPA Challenge will be a new competitive gaming tournament which will see gaming influencers compete against one another, on the Football Manager game. It will be a month-long competition on the highly popular football manager simulator, running through the month of October, and, will include eight digitally broadcast shows.
Gfinity is supporting Coca-Cola HBC to manage the event across the Republic of Ireland, as well as in Italy, in partnership with Italian tournament organiser PG Esports. The company will be responsible for the full operation of the tournament from the design stage through to launch and broadcast delivery.
“One of Gfinitys strategic priorities is to deliver esports and gaming solutions for some of the world's biggest brands and we are delighted to be working with Coca-Cola to operate what will be a very exciting tournament,” said Gfinity chief executive John Clarke.
“Football Manager has been a household name for many years, and we look forward to hosting the Coca-Cola COPA Challenge.”
Separately, Gfinity also announces today it has been appointed by ASK4 as the tournament operator for the company's sponsored FIFA 22 tournament for students in purpose-built student accommodation. The tournament will take place in the week beginning in November.
Clarke added: “Our partnership with ASK4 is also another example of our commitment to building communities for gaming brands across the spectrum, in enabling them to capture the imagination of fans around the world.”