Mednow Inc (TSX-V:MNOW, OTCQB:MDNWF). said it has made two new executive hires, bolstering its institutional services business which seeks to provide pharmacy and healthcare solutions to employers, insurers, consulting firms, financial advisors and brokers.
On May 17, 2021, the company announced that it had signed its first institutional client, the Police Pensioners Association of Ontario. Mednow’s institutional business is targeting large pools of clients through employers and third-party benefits providers to provide its digital pharmacy and healthcare offering to plan members and assist plan sponsors at reducing their total healthcare costs.
“Building a successful institutional business is critical to executing our long-term strategy. Our institutional platform allows us to add large groups of patients to our platform, lower Mednow’s cost of customer acquisition, accelerate revenue growth and more quickly position Mednow as a household name in Canadian healthcare,” said Karim Nassar, CEO of Mednow in a statement.
READ: Mednow launches Mednow Virtual Care
Mednow said that Anthony Perlman has been appointed its senior vice president, Benefits Strategy. In this role, he will lead the development of Mednow’s pharmacy and healthcare technology services business to the Canadian institutional market. Perlman has over 30 years of experience in the insurance, consulting, and healthcare technology fields, including experience with Aon, Hewitt, Towers Watson, and League. He has held numerous leadership roles focusing on business development and multidisciplinary teams working with clients on developing their health and wellbeing strategies.
The company added that Dave Marantz has been appointed its chief revenue officer. Marantz brings more than a decade of both sales and strategy experience at leading HR, benefits and health technology companies. Most recently, he acted as national sales director at League Health, a leading Toronto-based health benefits technology company, where he successfully contributed over $5 million of annual recurring revenue with Canada's preeminent employers.
It noted that Marantz has also helped to grow channel partnerships with insurance carriers, HR firms and benefits advisors. He previously held both sales and solution consulting positions at leading HR software providers including Rise, Dayforce and Ceridian.
Mednow is a healthcare technology company offering virtual access with exceptional care. Designed with access and quality care in mind, Mednow.ca provides virtual pharmacy and telemedicine services, as well as doctor home visits, with convenience and through an interdisciplinary approach to healthcare that is focused on the patient experience.
The company’s services include free at-home delivery of medications, a user-friendly interface for easy upload, transfer and refill of prescriptions, access to healthcare professionals through an intuitive chat experience, a specialized PillSmart system that packages prescriptions and vitamins by date and time, and doctor consultations.
Contact the author at jon.hopkins@proactiveinvestors.com