Versus Systems Inc. (NASDAQ:VS, FRA:BMVB, CSE:VS) has said NFL team, the Los Angeles Rams introduced Lotería, a digital Bingo game powered by Versus, during their home game against the Tampa Bay Buccaneers at SoFi Stadium in Los Angeles on Sunday, September 26, 2021.
The Rams first introduced the Loteria game to over 70,000-plus fans in 2021. Lotería encourages fans to activate a mobile experience and provides them an opportunity to follow Rams gameday action in real-time with gamification and digital prizing.
Fans can now register at RamsLoteria.com to play and win prizes during the next Rams home game against the Arizona Cardinals on Sunday, October 3, 2021.
READ: Versus partners with nine NFL teams to offer incentivized fan experiences
In a statement, said Matthew Pierce, founder and CEO of Versus Systems said: “Versus Systems is proud to partner with the Los Angeles Rams for a second year, providing an interactive experience that creates engagement for Rams fans anywhere. The Rams play in a beautiful, new, state-of-the-art facility, so it’s only fitting that the engagement provided by their organization is also state of the art.”
Versus Systems announced on August 23, 2021, a partnership powering live in-stadium and mobile-enabled fan experiences for nine NFL teams, including the Los Angeles Rams and the 2021 Super Bowl champion Tampa Bay Buccaneers, who utilized Versus Systems’ Filter Fan Cam on GameDay.
The other seven teams that will use Versus technology include the San Francisco 49ers, New York Giants, Dallas Cowboys, Tennessee Titans, Houston Texans, Philadelphia Eagles and New York Jets.
Versus Systems has developed a proprietary prizing and promotions engine that allows publishers, developers, and creators of streaming media, live events, broadcast TV, games, apps, and other content to offer real-world prizes inside their content.
Audiences can choose from among the offered prizes and then complete in-game or in-app challenges to win the prizes. The Versus platform can be integrated into streaming media, TV, mobile, console, and PC games, as well as mobile apps.
Contact the author at jon.hopkins@proactiveinvestors.com