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The Markets
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Tech

Logiq initiates restructuring to expand DataLogiq business unit; unlock value of Emerging Markets initiatives

Through its recent acquisitions of Push Interactive, Fixel AI, and Insurgent AI, the company's DataLogiq business has turned into an e-commerce powerhouse in data-driven client intelligence and automatic advertising expertise

Logiq Inc, a provider of e-commerce and fintech business enablement solutions, has forecasted “robust development” driven by strategic mergers and acquisitions (M&A) that may speed up development in its DataLogiq enterprise, and the spinoff of its rising markets enterprise model.

Over the last 12 months, the company has acquired and subsequently built-in three main e-commerce platforms into its DataLogiq business, which provides a data-driven, end-to-end e-commerce marketing solution.

Through the key acquisitions, DataLogiq has turned into an e-commerce trade powerhouse in data-driven client intelligence and automatic advertising expertise, said the company. The enterprise model led by Logiq Shopper Market (LCM) is gaining traction, it added.

READ: Logiq expands its Logiq Digital Marketing platform to include geofencing-based targeting

Logiq President Brent Suen noted that through the three acquisitions — Push Interactive, Fixel AI, and Insurgent AI – the company has constructed an “enviable platform” for small-to-medium sized companies.

“Suggestions from prospects, companions, analysts and traders is very encouraging, but a typical theme is that they need to see us working at a bigger scale – this mixed with a promising pipeline of attainable candidates for M&A opens up a substantial alternative,” Suen noted.

“There are a lot of friends working in our trade phase which are privately-held, producing stable income, working revenue and even Internet earnings, that could possibly be acquired for compelling valuations,” added Logiq CEO Tom Furukawa. “Although we shouldn’t have any definitive agreements in place to make any such acquisitions at this present time, we firmly consider that development by accretive acquisition is a robust path ahead and endeavor to execute on it.”

As a part of its M&A strategy, Logiq has begun to evaluate the spinoff of its AppLogiq enterprise, the firm’s cellular commerce platform-as-a-service (PaaS). In its AppLogiq business, Logiq’s Paas service, branded as CreateAPP, enables small and medium-sized businesses worldwide to easily create and deploy a native mobile app for their business without technical knowledge or background.

In addition, PayLogiq, branded as AtozPay in Indonesia, offers mobile payments, and GoLogiq, branded as AtozGo in Indonesia, offers hyper-local food delivery services.

While AppLogiq was “severely impacted by the pandemic, the previous few quarters have seen a big turnaround because it focuses on increased margin direct gross sales and delivering new cellular fintech providers underneath main unique partnerships,” said the company.

For the second quarter ended June 30, 2021, AppLogiq saw revenue of $901,000, up 38% from $653,000 in the same quarter a year earlier. “That is an almost 3x raise in gross margin,” said the company.

“The markets have considerably undervalued AppLogiq’s proprietary IP and its turnaround, in addition to our funding and shareholdings in Weyland Indonesia Perkasa (WIP), we consider it’s in the perfect pursuits of our shareholders to comprehend the worth of what AppLogiq has achieved by evaluating strategic options, together with an attainable strategic spinoff,” said Furukawa.

Contact the author Uttara Choudhury at uttara@proactiveinvestors.com

Follow her on Twitter: @UttaraProactive

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