LeanLife Health (CSE:LLP) Inc. has announced the appointment of Anis Barakat as its chief executive officer (CEO) replacing Stan Lis.
The company said Lis will remain on its board and has been appointed as LeanLife's new executive chairman.
In a statement, Stan Lis commented: "We are excited to welcome Anis as our new CEO. Anis has a proven track record of bringing new consumer-facing products from concept to launch. His depth of experience in the food and beverage industry will be instrumental in expanding our international presence and will immediately benefit LeanLife and our customers by furthering our efforts in introducing industry-leading energy drinks of the highest quality within North America."
LeanLife noted that Barakat brings a wealth of expertise to this role, having served in several senior leadership roles over the past seven years within the food and beverage industry. He is the founder and former president of Revive Superfoods Inc., the first multi-national frozen superfood subscription company selling ready-to-eat/blend meals (smoothies, oats, soups and lunch/dinner bowls) direct-to-consumer, with operations in Canada and the United States. During his time with Revive Superfoods, Barakat was instrumental in developing a highly scalable DTC subscription model that disrupted the ready-meal industry and achieved incredible success since its inception in 2018.
READ: LeanLife Health prepares for Canada and US launch of its Iron Energy drinks; continues research on flaxseed oil benefits
Barakat commented: "I am thrilled to be joining the LeanLife team. My intent as CEO is to continue increasing shareholder value while furthering LeanLife's efforts in introducing the innovative IRON ENERGY drink product lines in North America. I am humbled and privileged to work with an already incredible team and our incredible brand ambassador, the Great Mike Tyson. I believe LeanLife's business model is well-positioned to capitalize on the significant opportunities for growth in the energy drink industry. I look forward to drawing on our teams' collective experiences to deliver our growth plan. I am beyond excited!"
And Gavin Mah, LeanLife COO, said: "We took the proper approach that our shareholders, customers, partners and employees expected and deserved in selecting Anis as our new CEO. Anis is the best person to lead LeanLife Health (CSE:LLP) into its next chapter, and he has my support."
LeanLife Health was born from a desire to offer high-quality omega3 plant-based oils to the world. Evidence of over 50 years supports the numerous health benefits of flaxseed omega 3 alpha-linolenic acid. LeanLife Health recognized that over 50% of North Americans do not consume enough omega 3 fats and eat far too many omega 6 fats.
The company's omega 3 flaxseed formulation is stable for two years which will allow more food companies to add the oil to their products and more consumers to meet their nutritional needs. Proprietary methods initially developed at a Polish University in 2007 have been continuously improved upon to result in the most nutritionally stable plant-based omega 3 oils that are on the market today.
LeanLife is rolling out the Mike Tyson endorsed Iron Energy Drinks into the soft drink market across the US by mid-2021. Its team is working to launch Amazon and convenience store sales of Iron Energy Drinks across the US.
Contact the author at jon.hopkins@proactiveinvestors.com