Else Nutrition Holdings Inc (OTCQX:BABYF, TSX-V:BABY). said it has developed a wide range of Canada-compliant products which it is set to launch in the first quarter of 2022.
The product range will include baby cereals for 6-plus months, a toddler nutrition product, and a line of Children’s complete nutrition products. The Canada-compliant offerings are slated to launch online on Else’s e-store, as well as other Canadian online retailers and brick and mortar chains.
In a statement, Hamutal Yitzhak, CEO & co-founder of Else Nutrition said: “This is a major milestone for the Company. We are responding to the tremendous demand for Else products by Canadians since the beginning, and we’ve seen rapid double-digit monthly growth in Canada on the online iHerb platform."
READ: Else Nutrition introduces two new flavours of its Complete Nutrition Shakes for Kids
The Else CEO added: "Having a dedicated range of products for Canada, making our complete whole-food-based solutions more accessible to millions of wanting Canadian families, will open up a pathway for further growth in this high potential market."
Else Plant-Based Complete Nutrition for Toddlers, which is currently available to Canadians through iHerb, more than doubled its unit sales on the platform this summer. The Canadian Baby Food Market has been experiencing strong growth, reaching almost C$700 million in 2020.
Else Nutrition is an Israel-based food and nutrition company focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula.
The company (formerly INDI) won the '2017 Best Health and Diet Solutions' award at the Global Food Innovation Summit in Milan. Else Plant-Based Complete Nutrition for Toddlers was recently ranked as the #1 Top seller in the baby and toddler formula category on Amazon.
Else's executives include leaders hailing from leading infant nutrition companies. Many of Else advisory board members had past executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading infant nutrition Societies, and some of them currently serve in different roles in leading medical centers and academic institutes such as Boston Children's Hospital, Pediatrics at Harvard Medical School, USA, Tel Aviv University, Schneider Children's Medical Center of Israel, Rambam Medical Center and Technion, Israel and University Hospital Brussels, Belgium.
Contact the author at jon.hopkins@proactiveinvestors.com