Animoca Brands Corporation Ltd subsidiary The Sandbox has partnered with legendary rapper and Menulog icon Snoop Dogg to bring him into The Sandbox gaming metaverse.
The Sandbox is one of the decentralised virtual worlds where players and creators can create immersive 3D worlds and game experiences and safely store, trade and monetise their creations.
More than 40 million global installs on mobile have been executed for The Sandbox IP.
Snoop Dogg will enter the metaverse by owning his own virtual land in The Sandbox, where he will set up his mansion.
Dogg is in the house
Sandbox has been fuelling the recent growth of virtual real-estate demand, having partnered with major IPs and brands including The Walking Dead, Atari, Rollercoaster Tycoon, Care Bears, The Smurfs, Shaun the Sheep and Binance.
Snoop Dogg has now joined the list and will launch his NFT collection including player avatars and a limited ‘Snoop Dogg Private Party Pass’ that gives users VIP access to concerts, events, Q&As and dedicated NFT drops.
Snoop Dogg Private Party Pass NFT.
A 3D avatar collection inside The Sandbox will also feature.
Players will be able to create games using virtual 'Doggfather' items such as Snoop Dogg’s personal car collection, dogs, statues, memorabilia and more.
All info on Snoop Dogg entering The Sandbox, as well as the Private Party Pass can be found on https://sandbox.game/snoopdogg/.
Animoca connects Snoop Dogg with fans
If there is one thing that can be said about Snoop Dogg, it’s that he isn’t afraid to brand himself in new media and cutting-edge technologies.
While we can joke about his Menulog ads – which are very catchy – and some of the movies he has featured in, behind the scenes is a shrewd businessman.
Snoop Dogg has invested in telemedicine and launched his own esports tournament series, the Gangsta Gaming League, in 2019.
Both are high growth industries.
In April of this year, he dropped 'A Journey with the Dogg', a select set of NFTs designed to offer a look into his life that included the exclusive track NFT.
It is no surprise then, that he has partnered with The Sandbox, the fast-growing decentralised gaming platform where he can share his NFT collection and lifestyle with players around the world.
“I’m always on the lookout for new ways of connecting with fans and what we’ve created in The Sandbox is the future of virtual hangouts, NFT drops and exclusive concerts,” said Snoop Dogg.
“We’ll have a fresh set of Dogg style NFTs that players can integrate into the game experiences to take this online experience to the next level for sure.”
To mark the occasion, The Sandbox will hold a LAND sale on September 30, 2021, at 1 pm (UTC), which will allow fans to buy LANDS adjacent to the property of Snoop Dogg’s, thus becoming the Doggfather’s virtual neighbours in the metaverse.
Join the Snoop Dogg party on September 30.
“The idea of having hip-hop legend Snoop Dogg as your next-door neighbour in The Sandbox metaverse is mind-blowing – and being able to have a unique Snoop NFT as your in-game avatar is even cooler,” The Sandbox COO and co-founder Sebastien Borget said.
“By entering the next generation of entertainment where fans, creators and players can connect and play-to-earn in a gaming virtual world, the Doggfather continues to be a pioneer. I can’t wait to attend the first Snoop Dogg live concert in the metaverse alongside our players!"
The future of entertainment
“We are building the future of entertainment where everyone will enjoy creating and sharing their very own virtual experiences,” The Sandbox CEO and co-founder Arthur Madrid said.
“The Sandbox is bringing iconic culture with Snoop Dogg and enhancing it through innovation with NFTs and virtual experiences. Snoop’s LAND is decentralised; 100%-owned by him to develop through his creative genius. I can’t wait to join his first private party in The Sandbox!”
Carefully curated and designed experiences are being created, along with specific assets that players can purchase and use in their original creations.
These experiences and assets will allow players to step into Snoop’s virtual mansion to join an exclusive pool party experience, enjoy Snoop Dogg’s extensive collection of NFT art, or explore Snoop Dogg’s car collection.
The Sandbox is scheduled to launch its first public Alpha for players in Q4 2021, enabling anyone to experience a social hub and gain the power to build a fantastic collection of fantasy and role-playing adventures that can be traded with other players, creators, and artists on the platform.