BlueRush Inc, an emerging personalized video Software as a Service (SaaS) company, says its fiscal 1Q 2022 is off to an “excellent start” in terms of new and existing customer expansion growth.
The company has also penned several strategic contracts, which helped expand its SaaS bookings to $284,000 halfway through the first quarter.
"In the past year, we have seen Interactive Personalized Video (IPV) becoming a core capability for Sales, Marketing and Customer Communications Management,” Steve Taylor, CEO of BlueRush said in the statement.
READ: BlueRush says it has experienced significant growth in subscription bookings for 2021
He went on to say: “This is a shift from the early days in which sales cycles were highly evangelical and required significant customer education. The dialogue has shifted. Customers understand the power of our IPV platform – IndiVideo - and want to engage in conversations to determine how to get the most value."
The company is the developer and marketer of IndiVideo, a disruptive, award-winning interactive personalized video platform that drives return on investment throughout the customer lifecycle, from increased conversions to more engaging statements and customer care.
As noted, IndiVideo enables BlueRush clients to capture knowledge and data from their customers' video interaction, creating new and compelling data driven customer insights.
BlueRush’s fiscal 2022 commenced on August 1, 2021, and since that time the company has booked several key contracts with a leading North American Bank, a global top five asset manager, a Fortune 500 insurance provider; and expanded contracts with current customers.
According to the company, these new customer and existing client expansion wins are driven by several factors, creating a tailwind for growth.
"Successful metrics with existing customers, an increasing market appetite for IPV and continuous improvements to our sales and marketing efforts are helping us grow the funnel, shorten sales cycles and maintain our enviable retention rates," added Taylor.
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