Zoglo's Incredible Food Corp said its Incredible plant-based product line will now be listed with FreshCo Ltd, a food retailer operating in some of Canada’s largest provinces.
The move is anticipated to broaden Zoglo’s retail footprint in the Canadian market.
All of Zoglo's Incredible line, including consumer favourites like chicken strips, meatballs, and burgers will be available in 96 FreshCo supermarkets across Ontario.
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FreshCo, which is a subsidiary of Sobeys Inc., launched in 2010 with an emphasis on providing the best low-price grocery shopping experience. Today, FreshCo operates more than 123 stores in Alberta, Ontario, Manitoba, Saskatchewan, and British Columbia.
"We are excited to initiate our FreshCo relationship beginning with introducing our products to their significant supermarket presence in Ontario and look forward to expanding across their national retail platform," CEO Anthony Morello said in the statement.
"FreshCo is an extremely well-managed organization with significant growth plans that will provide Zoglo's with the opportunity to grow alongside them," he added.
Last week, the plant-based foods company Zoglo's announced a similar distribution deal with Calgary Co-operative Association Limited, a large food retailer in Alberta.
The entire Zoglo's Incredible line will be available in all 22 Co-op supermarkets in the Calgary metropolitan area.
Calgary Co-op is one of North America's largest retail co-operatives with over 440,000 members. The company ranked eighth in sales among all Canadian grocery retailers in 2019-2020 with annual sales of more than $1 billion.
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