Else Nutrition Holdings Inc (OTCQX:BABYF, TSX-V:BABY) has announced the launch of two new flavours of its Complete Nutrition Shakes for Kids: Banana Chia and Mango Chia, which are available exclusively on elsenutrition.com, followed by Amazon and other key retailers.
The company said the new shake flavours, which join its vanilla and chocolate offerings, account for 25% of total sales on its e-store.
“We’ve been delighted by the great response and rapidly growing sales of our Kid’s products online so far and adding these two nutritious products will further extend this growth,” Else CEO Hamutal Yitzhak said in a statement.
READ: Else Nutrition introduces education and marketing programs aimed at North American pediatricians
Else noted the shakes are free of dairy, soy, and gluten while containing chia seeds, which have antioxidants, protein, fiber, prebiotics, calcium, and manganese.
It added its Plant-Based Complete Nutrition for Toddlers products achieved 40% quarter over quarter online revenue growth (2Q versus 1Q), becoming the No. 1 Best Seller on Amazon in the fall of 2020 in the New Baby & Toddler Formula products category.
As well, Else said it will be releasing additional plant-based products for babies ages six months and older later this fall.
Else Nutrition is an Israel-based food and nutrition company focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula.
Contact Sean at sean@proactiveinvestors.com