ESE Entertainment Inc has announced that its Digital Motorsports division will attend the Allgemeiner Deutscher Automobil-Club (ADAC) SimRacing Expo, which takes place at the Nürburgring race track in Germany from September 17-19, 2021.
The company said ADAC is one of the key sim racing events, attracting more than 23,500 visitors including motorsport fans, pro gamers, and racers with about 800,000 live stream viewers.
“Having the biggest stand right in the heart of the Expo is a statement that we are a leader globally for esports racing,” Digital Motorsports CEO Niall Maher said in a statement.
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“I will also be announcing exciting new partnerships and unveiling state-of-the-art AR/VR (Augmented Reality/Virtual Reality) and motion simulators and technology,” Maher added.
ESE Entertainment also noted that it will be announcing its plans for the inaugural Digital Motorsports World Cup at the event.
ESE Entertainment is a Europe-based entertainment and technology company focused on gaming, particularly on esports, with ownership of multiple assets and world-class operators in the gaming and esports industries.
The company’s capabilities include physical infrastructure, broadcasting, global distribution for gaming and esports-related content, advertising, sponsorship support, and a growing esports team franchise, K1CK Esports.
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