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Esports Entertainment partners with retired NFL players association to become official esports partner

Published: 14:27 16 Sep 2021 BST

Esports Entertainment Group, Inc. -
PFRPA board member and retired NFL Hall of Fame member Jack Youngblood hailed the growth of esports in recent years

Esports Entertainment Group Inc has struck a partnership with an organization representing retired NFL players to become its official esports partner and tournament platform provider.

The agreement with the Pro Football Retired Players Association (PFRPA) will widen the reach of the association’s Gridiron Gaming initiative through a program focused on increasing the retired players’ presence in esports, according to a statement from Esports.

The program will include learning opportunities, live-streamed content and virtual and in-person tournaments, the company added.

READ: Esports Entertainment and its ggCircuit business team with Square to create premium esports center management software

Gridiron Gaming is PFRPA's esports arm that provides retired players with an opportunity to compete again, while offering an avenue for fan engagement.

"We're really excited to come together with the PFRPA and help bring a truly unique experience to their community," said Magnus Leppäniemi, president of Esports at Esports Entertainment Group.

"Esports Entertainment Group brings a wealth of knowledge, innovation and expertise, all important factors in our decision to develop this strategic partnership for Gridiron Gaming," said PFRPA senior director Joe Agbasi in a statement.

"When we started this esports program, we set out to create engaging tournaments for our retired NFL players, esports athletes, gaming enthusiasts and fans. By teaming up with EEG, we can follow through on those aspirations while developing fun, exciting content."

PFRPA board member and retired NFL Hall of Fame member Jack Youngblood hailed the growth of esports in recent years.

"Esports has grown and keeps growing in popularity over the years, so I'm so glad we're in the game," said Youngblood.

"To have the opportunity to team up with a premier partner that understands how to bring together different generations, while having fans of new and traditional sports meet in the same arena, is something special."

Contact Angela at angela@proactiveinvestors.com

Follow her on Twitter @AHarmantas

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