Real Luck Group (TSX-V:LUCK, OTCQB:LUKEF) Ltd. and its subsidiary companies doing business as 'Luckbox' has announced a partnership with user onboarding solution Checkin.com.
In a statement, Real Luck Group (TSX-V:LUCK, OTCQB:LUKEF) chief executive officer Thomas Rosander said: "This partnership allows us to streamline the onboarding process for our customers, with the aim of increasing player conversion rates and as an important precursor to stepping up our marketing efforts."
"Luckbox is a proprietary platform built to cater to the demands of esports fans on desktop and mobile. The Checkin.com solution compliments our goal to deliver the best possible user experience, allowing players to sign up smoothly and begin enjoying our platform as quickly as possible," he added.
The company noted that Stockholm-based Checkin.com Group has revolutionized the outdated and overly complicated online processes businesses use for onboarding new users to receive products or enroll in services. Checkin.com, created by former senior product executives at the Swedish fintech pioneer, Klarna, replaces archaic frameworks (separately handling sign-ups, identifications, and logins) with one unified Software as a Service (SaaS) solution for user onboarding or check-in.
READ: Real Luck Group ends 2Q 2021 with $17.2 million cash and no debt
In 2020, Checkin.com processed more than 18 million sessions from end-users in 165 countries. Online services that integrate the framework usually see double-digit percentage increase in user registrations, which is an important part of betting platforms, due to stringent regulatory requirements, the company said.
"We are thrilled that Luckbox uses the Checkin.com software and that we thereby also have entered the world of esports. The Luckbox team has impressed us and we believe they offer the go to platform for anyone interested in esports. It is a very promising vertical for our software given its current strong growth, but also future outlook", commented Andreas Thim, deputy CEO at Checkin.com Group.
Real Luck Group is an award-winning betting company that offers legal, real-money betting, live streams, and statistics on all major esports and sports on desktop and mobile devices. The company has a Business-to-Consumer (B2C) platform, and by leveraging shared technology, data, and resources, it can offer an extensive range of betting options for esports tournaments.
The company's in-house customized user interface and user experience, built on a technology stack that supports multiple odds and streaming sources, allows it to deliver deep esports betting coverage. The company has been built by a team combining experience in the igaming industry and a passion for esports to offer players a unique, broad, engaging, and legal CS:GO betting, Dota 2 and League of Legends betting experience.
Real Luck Group serves esports fans in more than 80 territories across the globe. In November 2020, Luckbox was named Rising Star at the EGR Operator Awards. The company - via the group - holds a full licence under the Online Gambling Regulation Act (OGRA), issued by the Isle of Man Gaming Supervision Commission.
Contact the author at jon.hopkins@proactiveinvestors.com