Gfinity (LON:GFIN) is buying a statistics, analysis and news site devoted to the Rainbow Six Siege hit tactical shooter video game in an all-paper deal.
The e-sports and gaming group is handing over 9mln shares worth £396,000 at current prices for SiegeGG Corporation – its third major acquisition in nine months.
The transactions are aimed at strengthening Gfinity’s Digital Media group.
"[Our] strategic focus is based on strengthening and growing 'what we own', in particular the Gfinity Digital Media group,” said chief executive John Clarke.
“We are excited to bring such a highly regarded website into the GDM and such a talented team.”
Under the terms of the deal, the founders of SiegeGG will be entitled to 30% of the revenues generated by the business in the first two years following acquisition “subject to appropriate caps” and 20% of profits, investors were told.
Gfinity will assume ownership of the siege.gg website, with access to its "highly engaged" audience, currently delivering one million page views per month, alongside nearly 100,000 Twitter followers.
SiegeGG, which in the last financial year generated revenues of US$100,000, will benefit from Gfinity's content and search engine optimisation strategy and advertising performance optimisation techniques, the company said.
“Together with Gfinity's technology and engagement expertise, we look forward to taking the site to the next level and leveraging the technology across multiple game titles," said CEO Clarke.
“This transaction once again highlights the ambition of the directors to continue to drive profitable growth within the group".