Thunderbird Entertainment Group subsidiary Great Pacific Media President David Way joined Steve Darling from Proactive to share news Bell Media in Canada has ordered new seasons of three of their factual properties. Way telling Proactive, Highway Thru Hell, Heavy Rescue: 401 and Mud Mountain Haulers will be back for another season for the Discovery Network in Canada.
Way telling Proactive each series is consistently among the most-watched series on Discovery and its digital platforms. In fact, Highway Thru Hell was a top-three Canadian series across all Entertainment Specialty networks in the key A25-54 demographic.