Else Nutrition Holdings Inc (OTCQX:BABYF, TSX-V:BABY) has said it will be expanding into Roche Bros. locations this September with its Plant-Based Complete Nutrition for Toddlers.
“Partnering with Roche Bros. is an exciting development for the company,” said Hamutal Yitzhak, co-Founder and CEO of Else Nutrition. “We’ve been looking to further strengthen our Northeast presence, and Roche Bros. is a great fit for us with premium-seeking, health-conscious customers."
Roche Bros. is a Massachusetts-based supermarket chain operating in 21 markets. Its stores are primarily located in the Metro Boston Area. Roche Bros flagship is a 25,000 square foot location at Boston's Downtown Crossing, and it also operates within Connecticut. UNFI distributes to the quality-focused retail chain.
READ: Else Nutrition receives Good Housekeeping’s Parenting Award for 2021 for its Plant-Based Completed Nutrition for Toddlers product
Else Nutrition is an Israel-based food and nutrition company focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children, and adults.
Its revolutionary, plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the "2017 Best Health and Diet Solutions" award at the Global Food Innovation Summit in Milan. Else Plant-Based Complete Nutrition for Toddlers was recently ranked as the #1 Top seller in the baby and toddler formula category on Amazon.
On August 30, Else Nutrition announced that it had received Good Housekeeping’s Parenting Award for 2021 for its Plant-Based Completed Nutrition for Toddlers product.
Else Toddler Nutrition was selected in the fan-favorite category for Balanced Baby Nutrition. The selection is conducted by a panel of scientists, editors, and parents, evaluating hundreds of products impacting US families and children.
Else's executives include leaders hailing from leading infant nutrition companies. Many of Else advisory board members had past executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading infant nutrition Societies, and some of them currently serve in different roles in leading medical centers and academic institutes such as Boston Children's Hospital, Pediatrics at Harvard Medical School, USA, Tel Aviv University, Schneider Children's Medical Center of Israel, Rambam Medical Center and Technion, Israel and University Hospital Brussels, Belgium.
Contact the author at jon.hopkins@proactiveinvestors.com