DGTL Holdings Inc has successfully completed “a robust software development project” for its subsidiary Hashoff, making Hashoff version 2.0 now a fully self-service software-as-a-service (SaaS) platform, with API integrations into leading video-based social media applications.
The New York-based company said that Hashoff 2.0 now empowers global brands and leading advertising agencies with the ability to build “an international team of content publishers, regardless of geography, demographics, language, or content format (text, image or video).”
"Our 2.0 software suite is currently live and undergoing User Acceptance Testing (UAT). This is the final stage of any software development life cycle when actual users test the software to measure the effectiveness of the enhancements in a variety of real-world situations,” said the company, adding that UAT tests the software's adherence to customer requirements and to the “specifications in the request for proposal for quality control and compliance.”
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After the UAT phase, Hashoff version 2.0 will initiate data migration and allow Hashoff's existing portfolio of global brand customers and advertising agencies to be the first users onto the 2.0 version of the software platform. The product rollout and marketing launch of Hashoff 2.0 will be completed once all existing customers have been onboarded and trained, pointed out the company.
As previously announced, the biggest software enhancements are the API integration of top video-based social media applications into Hashoff's marketplace creation products. Adding top video applications like TikTok as core channels on the Hashoff platform will allow agencies, advertisers, and key accounts to create "cross-social" creator campaigns with a much wider reach and a larger audience base.
“From the creator standpoint, this integration will open a major global market and increase overall competitiveness and revenue potential,” noted the company.
DGTL said Hashoff 2.0 expands the potential global network of freelance social media influencers, by adding over “one billion new active monthly users (TikTok and Twitter) to its active #IAM Search & Discovery database software.” The enhanced software will now scan, rank, score, optimize, engage and manage brand appropriate micro influencers across Facebook, Instagram, Twitter, YouTube, TikTok, and other social media, said teh company.
Video content is the fastest growing category within the global social media marketing industry. With over 1.5 billion total users worldwide, TikTok has grown over 800% since 2018, and is the most downloaded social media app on the iOS Apple Store.
The second major improvement to the Hashoff 2.0 software suite revolves around the administration management side of the software platform. Significanty, the software now allows for a fully automated creator payment processing system giving version 2.0 total self-service functionality.
“The ability for customers to operate on a self-service basis greatly reduces managed services costs, creating heightened efficiencies for customers and improved gross margins for the company, thereby improving the scalability of the Hashoff business,” said the company.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
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