Nextech AR Solutions said its deal with Kohl's Corporation, one of the largest department store chains in the US, is expanding, as the latter plans to “significantly” scale its WebAR for e-commerce.
The partnership between the augmented reality (AR) developer and the retailer began when Kohl’s, identified Threedy.ai, now part of Nextech, and its WebAR for e-commerce solutions as the most attractive option to introduce AR and 3D models into its customer experience.
Threedy’s proprietary AI and computer vision innovations produce 3D models that can be scaled to 1,000s of 3D models per week, a valuable tool as more customers choose to shop online and remotely.
READ: Nextech AR brings the showroom to you as an early access partner for Google’s 3D AR search program
Ahead of the partnership expansion extensive product testing was conducted at the Kohl’s Innovation Center, validating Threedy's return on its investment potential.
From here, Kohl’s in conjunction with Nextech is significantly scaling WebAR for e-commerce, creating thousands of new 3D models that will enhance the AR experience for its customers.
Using Nextech's 3D WebAR for e-commerce solutions, the retailer's customers can review products dynamically within any desired background.
"When 3D e-commerce solutions are done right, the results can be incredibly rewarding. Not only financially, but also the joy of seeing your product used by millions of customers practically overnight. Our ability to use our AI pipeline to create 3D models at scale is a real value proposition for large retailers like Kohl’s," Nima Sarshar, Chief Technology Officer at Nextech and founder of Threedy.ai said in the statement.
This latest news comes on the heels of another Nextech milestone, last week the tech company announced it was selected as an Early Access Partner with Google's 3D AR Search Program.
According to Nextech, both deals strengthen the value proposition of WebAR for e-commerce, particularly for large retail customers such as Kohl’s.
“Kohl’s is an example of a large retailer that quickly recognized the potential for WebAR to enhance its online business. Augmented reality in e-commerce can not only drive sales, but reduce customer returns as the buyer feels a higher level of product familiarity before placing the order - the latter being a key point for many e-commerce customers,” Evan Gappelberg, CEO of Nextech said.
“By combining Threedy’s disruptive AI technology and our leading AR platform, large retailers like Kohl’s can reach the necessary scale critical to support their e-commerce business.”
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