Else Nutrition Holdings Inc (OTCQX:BABYF, TSX-V:BABY) announced that it has received Good Housekeeping’s Parenting Award for 2021 for its Plant-Based Completed Nutrition for Toddlers product.
Else Toddler Nutrition was selected in the fan-favorite category for Balanced Baby Nutrition. The selection is conducted by a panel of scientists, editors, and parents, evaluating hundreds of products impacting US families and children.
In a statement, Hamutal Yitzhak, CEO & co-founder of Else Nutrition commented: “We’re honored to get this further validation for our clean label, whole-food-based nutrition for Toddlers. To be selected by this distinguished panel, and to receive this accolade from such a reputed source is a great honor and endorsement."
READ: Else Nutrition reports surge in Q2 revenue as more US retailers stock its products
According to Good Housekeeping, “[Else] is a great option for babies 12 months old and above who avoid milk and formula due to sensitivity to dairy or soy, or for families that prefer a plant-based lifestyle. Our dietitian liked the interesting concept of a vegan protein powder for young kids and noted that it would be particularly useful for vegan households as well as toddlers with dairy intolerances.”
Good Housekeeping has nearly 17 million readers of the print and digital editions, 12-plus million readers on its website and mobile devices, and over 3 million social media followers. GH.com is the #1 e-commerce driving website in all of Hearst Media properties, accounting for over 1/3 of all E-commerce.
On Friday, August 27, 2021, Else Nutrition reported that its second-quarter revenue had grown more than five-fold as it makes significant progress in executing its go-to-market plan for the US.
For the three months ended June 30, 2021, the company generated C$1.11 million in revenue, versus C$210,000 million in the same quarter a year earlier, a 430% increase. The company said its products are already on-shelf at 700 of the more than 1,000 US natural food and grocery retail stores it has achieved a presence in.
Else Nutrition is an Israel-based food and nutrition company focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula.
The company - formerly INDI - won the '2017 Best Health and Diet Solutions' award at the Global Food Innovation Summit in Milan. Else Plant-Based Complete Nutrition for Toddlers was recently ranked as the #1 Top seller in the baby and toddler formula category on Amazon.
Else's executives include leaders hailing from leading infant nutrition companies. Many of Else's advisory board members had past executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading infant nutrition Societies, and some of them currently serve in different roles in leading medical centers and academic institutes such as Boston Children's Hospital, Pediatrics at Harvard Medical School, USA, Tel Aviv University, Schneider Children's Medical Center of Israel, Rambam Medical Center and Technion, Israel and University Hospital Brussels, Belgium.
Contact the author at jon.hopkins@proactiveinvestors.com