Esports Entertainment Group, Inc said it has signed a partnership agreement with the Indianapolis Colts to become the National Football League (NFL) franchise's official esports tournament platform provider.
As part of the new multi-year agreement, Esports Entertainment will operate co-branded esports tournaments annually for the Colts, utilizing its Esports Gaming League platform.
“We continue to build on our momentum in the professional sports community and are excited to add the Colts as our latest top tier partner,” Esports Entertainment Group CEO Grant Johnson said in a statement.
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“Esports provides a relatively new avenue for teams to strengthen connections with their fans, and the Colts recognize how our robust tournament platform can help them achieve their fan engagement goals,” Johnson added.
The company also said it will leverage player imagery within the Colts' local market and will work with the Colts to promote the tournaments in extensive ongoing digital marketing efforts spanning social, email, mobile, and online channels.
Esports Entertainment Group's esports tournament platform enables live and online events and tournaments where gamers can compete and enjoy a wide range of content relating to esports and video games on a proprietary technology platform.
The company’s services include full turnkey esports events, live broadcast production, game launches, and online branded tournaments.
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