Naturally Splendid Enterprises Ltd. (TSX-V:NSP, OTC:NSPDF) has announced that Denny's restaurants across Canada will be offering select NATERA meat-alternative entrees on their menus.
The Vancouver-based company said that following a menu test of NATERA products at five Denny's restaurants in British Columbia, guests can now look forward to enjoying NATERA Seasoned Chick-Un Tenders and NATERA Chick-Un Nuggets at 71 Denny's across Canada later this Fall.
Naturally Splendid also revealed that Bar One, a restaurant under the Denny's Canada brand, will be offering select NATERA plant-based, meat-alternative entrées shortly after the Denny's launch at all 13 locations in British Columbia and Alberta.
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“Denny's restaurants will be displaying on-premise advertising featuring NATERA Seasoned Chick-Un Tenders and NATERA Chick-Un Nuggets, as well as promoting the plant-based, meat alternative entrees through their social media channels,” said the company. The on-site promotional material and social media campaign being orchestrated by Denny's will be augmented by Naturally Splendid social media awareness programs.
In a statement, Deborah Gagnon, who is the president and COO of Denny's Canada, said: "After a two-month menu test at five of our restaurants in BC, we are pleased to offer our guests NATERA Chick-Un Tenders and Chick-Un Nuggets at most Denny's locations across Canada in addition to all of our Bar One restaurants.”
“Denny's is a place founded in community, where everyone can enjoy great tasting food at a great value, and we are proud to offer menu items that benefit the health of our guests and communities," she added.
There is exponential growth in plant-based diets driven by consumer concerns surrounding health and sustainable farming. Naturally Splendid said it is “pleased” to be working with Denny's to support "this worthy lifestyle initiative" while providing delicious offerings.
Naturally Splendid CEO J Craig Goodwin noted that Denny's is an “iconic brand”.
“We are proud to provide NATERA entrees to this well-known family diner across Canada and will be supporting Denny's on-premise and social media campaign with our own social media programs. This is an exceptional point in time for Naturally Splendid having our NATERA entrees validated by a restaurant chain that has been in operation in Canada for over 60 years,” added Goodwin. “We look forward to growing this opportunity even further as the company builds out our own manufacturing capacity at our Pitt Meadows Safe Quality Food facility."
Founded in 2010, Naturally Splendid runs a Safe Quality Food Level 2 certified food manufacturing facility outside Vancouver. The firm has established a slew of healthy, functional foods under brands such as Natera Sport, Natera Hemp Foods, CHII, Elevate Me, Woods Wild Bar, and more recently Natera Plant Based Foods.
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