ESE Entertainment Inc announced that it won a Stevie Award for the marketing campaign of the year in the automotive category, together with partners Next Level and Webtalk.
The Stevie Award was awarded to the companies for the KIA Motors marketing campaign called “Enter the Game” which incorporated the new KIA Stinger GT into the popular video game Assetto Corsa.
The Stevie Awards were created in 2002 to honour and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. There are eight Stevie Awards programs, each with its own focus, list of categories, and schedule. Together they receive more than 12,000 nominations each year.
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The ESE campaign included the creation and design of the new KIA Stinger GT in digital form for implementation into Assetto Corsa. In addition, ESE organized an esports tournament for digital motorsports titled “Enter the Game”.
“This award is the latest milestone which validates the effectiveness of our esports platform for major brands to reach the strong buying power of the millennial demographic," CEO Konrad Wasiela said in a statement.
“Further, it is a direct reflection of our team’s abilities and hard work that we put into every opportunity. We would like to thank our partners, Webtalk and Next Level, and KIA Motors for the opportunity to allow us to execute our vision for this campaign,” he added.
ESE also announced that it has extended the engagement of Octagon Media Corp, the operator of Wall Street Reporter, for an additional six-month investor marketing program. ESE had initially engaged Octagon for a six-month term in December 2020. Under the terms of the extension, Octagon will receive compensation of US$125,000 for the six-month program.
ESE Entertainment is a Europe-based entertainment and technology company focused on gaming, particularly on esports, with ownership of multiple assets and world-class operators in the gaming and esports industries.
The company’s capabilities include physical infrastructure, broadcasting, global distribution for gaming and esports-related content, advertising, sponsorship support, and a growing esports team franchise, K1CK Esports.
Contact the author at stephen.gunnion@proactiveinvestors.com