Versus Systems Inc said the company powered at-home and in-stadium fan engagement for the 2021 MLS All-Star Skills Challenge presented by AT&T 5G on August 24, 2021, at Banc of California (NYSE:BANC) Stadium in the heart of Los Angeles.
During the Skills Challenge, which took place the night before the MLS All-Star Game, the top eight players from the MLS battled a team of eight LIGA MX stars in five different field challenges that tested the soccer players’ shooting, touch, cross and volley, passing and crossbar skills.
The Skills Challenge aired in the US, Canada and Latin America on top sports channels including FS1, TUDN, which accounts for 50% of all soccer viewership in the US, and ESPN in Latin American markets.
“Fans used a QR code promoted on screen to access Versus’s XEO platform from their mobile devices to participate in the Fan Poll as they supported their favorite MLS and LIGA MX players,” the company noted. The fan experience at Banc included games such as Skeeball and Soccer Shuffle.
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“We are excited to have powered in-stadium engagement for the 2021 MLS Skills Challenge as fans got to watch some of soccer’s biggest stars test their phenomenal ball skills,” Versus Systems founder CEO Matthew Pierce said in a statement.
“This event took the growing MLS vs. LIGA MX rivalry to the next level. We’re thrilled that we were able to demonstrate our world-class ability to make these types of events more fun and engaging to fans of the MLS and LIGA MX,” he added.
Versus, which has offices in Los Angeles and Vancouver, has developed a business-to-business software promotions engine that allows publishers, developers, and creators of games, apps, and other interactive media to offer prize-based matches of their games to their players. Users and players can complete in-game or via in-app challenges to win prizes. The Versus platform can be integrated into streaming media, TV, mobile, console, and PC games, as well as mobile apps.
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