TPCO Holding Corp, also known as The Parent Company (OTCQX:GRAMF, NEO:GRAMU), has launched a new line of wellness products, Well by Caliva.
The new line offers lotions and tinctures in three categories; Well Balanced, Well Rested and Well Relieved - allowing consumers to pick the products that best cater to their needs.
The company chose to launch the offerings in August as part of the National Wellness Month, with the goal of meeting consumers and their desired effects head on.
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The addition of the Well line marks The Parent Company's first CBD- and THC-based line of self-branded wellness geared products under the Caliva label. The products were designed with the evolving needs of consumers in mind, with recent data demonstrating that the top reasons for cannabis use overwhelmingly include relaxation, improving sleep quality and pain management.
2021 has seen a double-digit increase in revenue for topicals (10%) and sublinguals (12%) as consumers seek out the benefits of cannabis in its various forms.
The Caliva Well lotions and tinctures were curated to achieve desired states from focus to self-care to rest, with easy to read packaging that is labeled accordingly. The line of tinctures includes an option for each desired state (Well Balanced, Well Rested and Well Relieved).
"We are excited to be expanding our wellness category with the release of our line of CBD and THC lotions and tinctures," Dennis O'Malley, COO of The Parent Company, said in a statement.
He continued: "As part of The Parent Company's mission to provide access and entry points into cannabis, we knew that a wellness line that uses the combination of CBD and THC for more powerful effects would be attractive to consumers. Our new line of Well by Caliva products offer the same high quality that consumers have come to trust from The Parent Company, at an affordable price."
Additionally the company noted, Well by Caliva lotions are THC rich and come in two forms: Muscle & Joint Lotion and Head, Neck & Shoulder Lotion. The brand's Well Relieved Muscle & Joint Lotion offers a blended 1:2 CBD:THC ratio with the addition of clove and frankincense essential oils for a warm, spicy aroma.
“The Well Relieved Head, Neck & Shoulder Lotion offers the highest THC concentration of any Well by Caliva topical with a 0:1 CBD:THC ratio and calming lavender essential oil. Every 1.7oz bottle of Well lotion contains over 300mg of cannabinoids and retails for $29.50,” read the statement.
Well by Caliva lotions and tinctures are available at Caliva retail stores, via delivery at Caliva.com and on the Caliva app, which is available for download through the Apple App Store.
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