DGTL Holdings Inc said its wholly-owned subsidiary, Hashoff LLC has successfully opened in the APAC (Asia Pacific) markets.
The ancillary company made its debut as one of the largest Asian airlines in the world was signed.
Hashoff is an enterprise level self-service CaaS (content-as-a-service) built on proprietary Artificial Intelligence and Machine Learning (AI-ML) technology.
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The first order for Hashoff's new Asian pacific airline customer is valued at approximately $200,000 and will be implemented as a pilot program on the Hashoff platform.
The inaugural campaign is designed to produce original paid and owned media for a global marketing initiative promoting a new customer loyalty program.
Hashoff plans to leverage its global network of over 150 million freelance social media influencers by employing its #IAM Search & Discovery software.
According to the company, “the search software will scan, rank, optimize and engage brand appropriate micro influencers to build an international team of social media content publishers".
From there, Hashoff will work directly with the selected team of micro influencers to develop a new custom graphics library of both paid and owned media content using its #CreateMarketplace software.
“The most effective creative from the campaign will be set to dovetail into a new Hashoff service offering called "Social Influencer Advertising",” noted the statement.
This unique service will be offered to other major brand customers following the completion of the initial campaign, utilizing the lessons learned in the first campaign. leveraging optimizations and enhancements learned from this initial implementation.
This latest deal is correlated to Hashoff's newest reseller channel partner Wideout AQA, and their regional sales office located in the south pacific.
Originally contemplated as a business operations support service provider, Wideout has quickly outgrown its original concept of offering to operations support, evolving into a strategic channel partner providing operational support service as well as acting as a strategic reseller for DGTL's software services within the APAC markets.
"We are pleased to collaborate with Hashoff to open the APAC markets for DGTL Holdings and to secure one of the largest Asian airlines in the world as a new brand customer,” Mark Macapagal, Chief Sales and Customer Success Officer at Wideout AQA said in the statement.
“This is just the beginning for our strategic partnership as we are now managing new client request inquiries from other major APAC brands on a regular basis."
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