ESE Entertainment Inc announced that it has partnered with Bitcoin Vault to launch the first set of non-fungible tokens promoting the previously announced esports talent show, SkillzVault by Bitcoin Vault. The show is being developed by ESE together with Bitcoin Vault.
A non-fungible token (NFT) is a digital asset that can be used to represent objects like art, music, and videos, and which is stored on the blockchain. NFTs are bought and sold online and are becoming an increasingly popular way to buy and sell digital artwork because of the ability of blockchain technology to assure ownership.
SkillzVault by Bitcoin Vault is a global tournament in which participants from 5 countries – China, Japan, South Korea, Vietnam and Brazil – compete in mobile games including PlayerUnknown's Battlegrounds and Peacekeeper Elite to get the opportunity to compete in the finals alongside star gaming influencers from each of the participating countries.
READ: ESE Entertainment releases details regarding the esports talent show SkillzVault by Bitcoin Vault
ESE is responsible for the production and infrastructure of the show, including the development of the project concept, media plan, technology implementation, marketing, and overall campaign roll-out. SkillzVault by Bitcoin Vault launched on August 2 in South Korea, and the Japan edition will follow on August 23. The project will conclude with a final in Brazil on November 21.
“We had been internally conducting research and development around NFTs, and thanks to the cooperation with Electric Vault we’ve turned this concept into reality,” ESE head of strategy Michał Mango said in a statement.
“We are thrilled to have taken our first step into the NFT space and capitalize on this opportunity,” he added.
The first set of NFTs launched in connection with SkillzVault by Bitcoin Vault included images of the character that represents South Korea in the tournament. The 4 NFTs were made available on August
ESE and BTCV plan to release a set of NFTs for each of the 4 remaining countries in which SkillzVault by Bitcoin Vault will take place – China, Japan, Vietnam, and Brazil. SkillzVault by Bitcoin Vault is one of the first global esports tournaments with its own NFT collectables. If the launch of the remaining SkillzVault NFTs continues to be successful, ESE will look into integrating NFTs in its other endeavors in the future.
“We are still in the experiment phase with NFTs. The market has seen incredible growth in the past year, so we decided to release a series of NFTs together with ESE to create collectables related to this unique event,” Radek Popiel, chief communications officer at Bitcoin Vault, said.
“This is just the first step, and more will come in the coming weeks while we advance into SkillzVault.”
ESE Entertainment is a Europe-based entertainment and technology company focused on gaming, particularly on esports, with ownership of multiple assets and world-class operators in the gaming and esports industries.
The company’s capabilities include physical infrastructure, broadcasting, global distribution for gaming and esports-related content, advertising, sponsorship support, and a growing esports team franchise, K1CK Esports.
Contact the author at stephen.gunnion@proactiveinvestors.com