Bragg Gaming Group (TSX:BRAG, OTCQX:BRGGF) Inc said it has boosted its presence in Greece after taking its ORYX Gaming content live in partnership with Novibet.
The move comes just weeks after the gaming company was awarded a B2B supplier licence in the newly-regulated country, where it already partners with a number of local brands.
Following a successful integration, Bragg said customers of Novibet, one of the largest operators in Greece, now have access to premium titles from ORYX’s extensive offering.
“We have hit the ground running in the Greek market and this partnership with Novibet is significant as it takes our content live with one of the country’s largest brands,” Bragg Gaming chief commercial officer Chris Looney said in a statement.
“As well as strengthening our position in Greece, this deal will also provide ample opportunity for ORYX in the future, with our partnership set to expand into other regulated markets,” he added.
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The deal will also allow Novibet to distribute ORYX’s content in the UK and Italy, markets the supplier has stated it expects to enter as part of its strategy of expansion in regulated markets in Europe, North America and globally. ORYX expects to receive its UKGC licence, and also to have its first batch of games certified for the Italian market later this year.
“ORYX provides an excellent portfolio of games that we are certain will be appreciated by our players in Greece and all of our key markets,” Novibet casino manager Fotini Matthaiou said.
“At Novibet, our aim is to provide the most entertaining and vibrant gaming experience and ORYX is a partner that can guarantee this offering.”
Bragg Gaming Group (TSX:BRAG, OTCQX:BRGGF) is a growing global gaming technology and content group and owner of leading B2B companies in the iGaming industry. Since its inception in 2018, Bragg has grown to include operations across Europe, North America and Latin America and is expanding into an international force within the global online gaming market.
Through its wholly-owned subsidiary ORYX Gaming, Bragg delivers proprietary, exclusive and aggregated casino content via its in-house remote games server (RGS) and ORYX Hub distribution platform. ORYX offers a full turnkey iGaming solution, including its Player Account Management (PAM) platform, as well as managed operational and marketing services.
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