Buddy Technologies Ltd (ASX:BUD) is launching a promotional bundle with Amazon to pair each company’s products in Australia and New Zealand JB Hi-Fi stores (and amazon.com.au).
The retail and marketing execution of this promotion will be funded by Amazon and will feature in various advertising campaigns.
Buddy’s consumer business trades under the LIFX brand and has established a leading market position as a provider of smart lighting solutions.
The company’s suite of Wi-Fi enabled lights are currently used in over a million homes and is considered to be the no.2 brand of smart lights globally.
Joint retargeting campaign
Amazon and LIFX have agreed to initiate a promotional campaign for Amazon customers in Australia that have an Echo device but have not yet attached a smart home product to it.
Executed by Amazon to their customers, the promotion will feature a special offer to purchase a discounted LIFX product to help consumers better understand the power of smart home & smart lighting integration with the Alexa voice assistant service.
The promotions, which are profitable for Buddy, will commence in Australia on August 26 2021, will run through January 31 2022.
New Zealand television campaign
JB Hi-Fi in New Zealand will be featuring a LIFX product in a national television campaign that is expected to launch at the conclusion of New Zealand’s current lockdown.
The advertisement is expected to show just three products being promoted, with the first being the LIFX product.
In New Zealand, the promotion will commence on September 9 2021 and will run through January 31 2022.