NexTech AR Solutions Corp. has integrated its 3D and AR technology with SNAP, Facebook, and Instagram.
In a statement, NexTech said its customers can now tap into the three social media applications to deliver engaging and streamlined 3D ads. In addition, customers also can use Google’s immense network, which NexTech announced on August 16.
The expansion also gives NexTech the ability to tap into the full spectrum of audiences across the web and social media, which sets the company up for success as it rolls out its 3D/AR ad network capabilities.
READ: NexTech AR Solutions announces launch of its next-generation Ad technology
According to research from Statista, SNAP has 293 million daily active users, Instagram Stories have 500 million daily active users, and Facebook has 1.9 billion daily active users -- providing NexTech’s customers access to a vast audience of daily active users worldwide.
“We are now fully positioned to take advantage of the fastest-growing segment in the AR industry 3D/AR advertising,” said NexTech CEO Evan Gappelberg.
“With SNAP, Facebook, Instagram, and as previously announced our ability to deliver 3D/AR ads into the Google Display Network, we now can reach a global ad audience of any demographic. With our ability to create 3D content at scale now combined with this global audience reach, I believe we are perfectly positioned to accelerate our advertising revenue in the AR space.”
NexTech pointed out a report by ARtillery Intelligence that projects mobile AR revenue to grow from $3.9 billion in 2019 to $21.02 billion in 2024. Enterprise productivity is the leading revenue category in 2020 ($2.58 billion), followed by AR advertising ($1.41 billion) and consumer in-app purchases ($1.38 billion).
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