GameSquare Esports Inc’s Gaming Community Network (GCN) has partnered with Roc Nation Sports, a full-service management and sports agency, to create global gaming solutions for athletes.
GCN said the partnership is expected to allow it to continue to bridge the gap between traditional media and gaming. It intends to create strategies for each athlete that fit their interests in esports and specific games. By leveraging the marketing and social media reach of Roc Nation Sports alongside GCN’s deep capabilities within esports, they are projected to bring unique strategies for the Roc Nation Sports roster and attract new talent that recognizes the importance of connecting with the growing esports demographic.
"Partnering with Roc Nation Sports continues our growth of building GameSquare into an esports powerhouse,” GameSquare CEO Justin Kenna said in a statement.
”With our recent acquisitions of Complexity and Cut+Sew/Zoned and adding Paradigm Sports to our advisory board, we are well-positioned to guide Roc Nation Sports and its diverse talent into the gaming and esports space,” he added.
READ: GameSquare Esports adds lifestyle marketing agency Cut+Sew and Zoned to its portfolio of profitable companies
Roc Nation and Roc Nation Sports carry close to two billion total followers combined on Facebook, Twitter and Instagram. The Roc Nation Sports client list includes LaMelo Ball, Leonard Fournette, Romelu Lukaku, Skylar Diggins-Smith, Kevin De Bruyne, Saquon Barkley, Immanuel Quickley and many more. In 2019, Roc Nation Sports ventured into the esports world by signing Mosaad "Msdossary" Al-Dossary, who was the 2018 eSports Player of the Year after winning the FIFA eWorld Cup.
“Increasingly, athletes are engaging in the world of esports gaming,” Brodie Van Wagenen, chief operating officer and head of strategy/business development at Roc Nation Sports, said.
“Younger audiences represent a hugely influential and important demographic to reach. By pairing GCN’s vast network and capabilities with Roc Nation Sports’ diverse global footprint, we anticipate that our clients will be able to connect to a broader community while growing their personal brands and businesses through innovative and multi-facing gaming projects.”
In May 2021, GCN produced the first major collegiate esports event that brought colleges and universities together across 10 different NCAA conferences in partnership with Van Wagner to compete to become a national champion. The conference tournaments and championship garnered more than 651,000 live views on Twitch and during the championship tournament, more than 256,000 unique viewers tuned in.
Contact the author at stephen.gunnion@proactiveinvestors.com