Phyto Extractions Inc (CSE:XTRX, FRA:D2EA), a Canadian cannabis concentrates company, announced its Shatter Run RV tour has made its 420th retail stop as the nationwide expedition enters its final stretch.
The 2021 Shatter Run RV is the company’s second such excursion: in October 2020, the cannabis-focused company launched the inaugural cross-country tour to bring product knowledge to retail managers and budtenders in a safe way.
The sales team visited 158 licensed cannabis retailers from British Columbia to Ontario during the RV tour's first run.
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In conjunction with the launch of Phyto's newest product line, Shatter, the company embarked on another Canada-wide RV tour, dubbed Shatter Run. This year’s journey retraces the original route in reverse.
“The initial goal was to visit 250+ retailers by August 2021;however, by August 14, 2021, the sales team surpassed their goal and visited the 420th store - Bluewater Cannabis in Penticton, BC- an achievement celebrated with a community BBQ event to further strengthen support for private retail,” read the company statement.
Available at dispensaries and cannabis retailers across the country, Shatter comes in three high THC potency strains named ‘Blue Gorilla OG', ‘Pink Kush', and ‘D Bubba'.
"The response to customer and retailer outreach from each province and city visited has been incredible, and we are excited to report sales metrics and volume in upcoming announcements once the exact figures have been calculated,” Donald Dinsmore, COO of Phyto Extractions said in the release.
The 2021 Shatter Run is expected to conclude in the coming weeks in Langley, BC.
"The Shatter Run represents the realization of our national sales strategy to increase brand awareness and market penetration,” added Dinsmore. “Driving engagement with Phyto Extractions at the point-of-sale in a fun, unique and educational manner has fostered increasing demand with consumers and retailers, while creating sell-through from provincial distributors.”
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