ESE Entertainment Inc. (TSX-V:ESE) said it will provide marketing services for the Porsche Esports Sprint Challenge Poland (PESCP) as it continues its marketing partnership with the Polish Automobile and Motorcycle Federation and the official Polish Digital Motorsport Championship.
The Porsche Esports Sprint Challenge Poland is being organized by ESE, Ragnar Simulators and The Polish Automobile and Motorcycle federation.
The tournament started on August 16 with the pre-qualifying phase. Eight drivers from each pre-qualifying round will be granted a spot in the championship. The main season is scheduled to start on September 9 at Hockenheimring and reach its closure on October 28 at Nordschleife. The format of each event will remain unchanged with 15-minute qualifying sessions followed by 2x25 minute races.
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“PESCP 2021 promises to be exciting: a new platform (iRacing) and above all a new format, which is the first step in shaping the racing ecosystem of the Polish Digital Motorsport Championship,” Jędrzej Stęszewski, ESE Entertainment’s director of EU operations, said in a statement.
“The Polish Automobile and Motorcycle Federation has trusted us, and we plan on surpassing their expectations. The experience gained over the previous season will allow for further activities at a higher level,” he added.
ESE said digital motorsport has increased in popularity over the last few years and has become one of the largest esports disciplines worldwide. It is officially recognized by the Fédération Internationale de l’Automobile, which adds to its credibility. Digital motorsports’ superstars are reaching a level of popularity comparable to their real-life counterparts and can build successful careers, the company added.
“Digital Motorsport is more relevant year on year and some real-life drivers - such as Porsche’s junior Ayhancan Güven - take part in races both on real and virtual racetracks,” Porsche Poland’s Paweł Mazurek said.
The champion of PESCP will be awarded the title of Polish Champion in Digital Motorsport at the annual Polish Automobile and Motorcycle Federation ceremony. In addition, the top three finishers will qualify for Porsche on Track as part of the Porsche Driving Experience program and the top 12 finishers will be granted a spot in the next edition of the Polish Championship in Digital Motorsport.
ESE is a Europe-based entertainment and technology company focused on esports and gaming. ESE’s assets consist of multiple world-class operators in the gaming and esports industries. The company’s capabilities include but are not limited to: physical infrastructure, broadcasting, global distribution for gaming and esports-related content, advertising, sponsorship support, and a growing esports team franchise, K1CK Esports.
The company is focused on bridging the gap between the European, Asian and North American esports industries.
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