BlueRush Inc has announced a partnership with UK-based technology solutions provider Ngoar that will provide it with a foothold in the local market.
The Toronto-based company said the partnership will give its IndiVideo platform access to the UK and Ngoar’s “impressive” client list which spans a wide range of industry sectors including banking, pharmaceuticals, retail and infrastructure. BlueRush will add interactive personalized video to Ngoar’s existing offering of enterprise software solutions and systems across the entire digital spectrum from bespoke software integration and digital transformation to banking platforms and cryptocurrency.
"We are thrilled to establish our partnership with Ngoar which is our first partnership agreement in the United Kingdom," BlueRush CEO Steve Taylor said in a statement.
"With an impressive roster of clients and comprehensive services offering, we feel that Ngoar is one of the leading independent technology organizations in the United Kingdom, providing BlueRush with access to a strategic and lucrative market,” he added.
READ: BlueRush says barely scratching the surface as IndiVideo connects organizations with their customers
IndiVideo is a disruptive, award-winning interactive personalized video platform that drives return on investment throughout the customer lifecycle, from increased conversions to more engaging statements and customer care. It enables BlueRush clients to capture knowledge and data from their customers' video interaction, creating new and compelling data-driven customer insights.
"IndiVideo has enjoyed amazing success in Canada and South America,” Ngoar CEO Peter Meadows said. “We feel it has massive potential here in the UK across a number of business sectors. It's very exciting to be given this opportunity to be part of the next stage of the BlueRush and IndiVideo success story.”
Contact the author at stephen.gunnion@proactiveinvestors.com