TPCO Holding Corp. - The Parent Company (OTCQX:GRAMF, NEO:GRAMU) - has announced the opening of its latest DELI by Caliva location in Hanford, California today.
The new store will service the Central Valley in conjunction with the brand's existing operational delivery hub, which increased the company's consumer reach to 65% of the largest legal cannabis market in the country.
The opening of the new DELI by Caliva location marks the company's retail entrance into the Hanford community, which was previously supplied by the brand's in-house delivery service via Caliva.com or through Caliva's App.
READ: The Parent Company strengthens California retail footprint with dispensary acquisition
In a statement, Dennis O'Malley, COO of The Parent Company (OTCQX:GRAMF, NEO:GRAMU). said: "Caliva is proud to be a part of the Central Valley community and is excited to be providing greater access to The Parent Company (OTCQX:GRAMF, NEO:GRAMU)'s high quality, trusted cannabis products with the opening of this retail location."
"Just like delicatessens, DELI stores are named for representing trusted neighborhood staples and high quality, personalized customer service. With this latest foray into Hanford, we will continue to represent the standard for safe, reliable, high-quality cannabis products, as well as a helpful and educational resource for those just beginning or looking to start a new branch of their cannabis journey," he added.
DELI's expert wellness consultants are available to assist customers at every stage of their cannabis journey and advise which products are best suited to each individual's needs.
In addition to convenient contactless payment options, customers can also order ahead online through Caliva.com for in-store or curbside pickup. The retail location will cater to the Central Valley by offering the communities of Hanford and Fresno weekly special menus and daily demos and deals from top brands.
The store is open 9.00am-9.00pm Sunday through Thursday and 9.00am-10.00pm Friday and Saturday.
DELI by Caliva stores are modeled after old-school delicatessens, with every detail from ticketed numbers to the iconic deli countertop to bar stools all in place. They cater to those looking for quality cannabis at neighborhood-friendly prices. In addition to offering DELI by Caliva products, one of the company's house of brands, the retail store will also carry other
The Parent Company (OTCQX:GRAMF, NEO:GRAMU) product lines such as Caliva, Fun Uncle and MONOGRAM, Shawn 'JAY-Z' Carter's cannabis line, as well as other top-selling third-party brands. For a limited time only, the brand is offering new customers 30% off their first in-store or online pickup order.
Grand opening ceremony
In honor of the new Central Valley retail location, DELI by Caliva will hold an official ribbon-cutting ceremony to mark their grand opening today, August 13, 2021, at 11.00am PDT. Executive director and CEO of the Hanford Chamber of Commerce, Amory Marple, and The Parent Company (OTCQX:GRAMF, NEO:GRAMU)'s head of Retail, Stacie Green, will both be in attendance.
To celebrate the special day, customers can enjoy grand opening discounts from brands like Wyld, Lowell, Flavor, Stiiizy, Heavy Hitters, Kanha, Big Pete's Treats and more all weekend long. Further, every customer will receive a DELI Punchcard that is good for various deals on their next visit to the store. The day will also be filled with additional events and promotions.
The Parent Company is California's leading vertically integrated cannabis company combining best-in-class operations with leading voices in popular culture and social impact.
It brings together global icon and entrepreneur Shawn 'JAY-Z' Carter, entertainment powerhouse ROC NATION, California's leading direct-to-consumer platform CALIVA, and leading cannabis manufacturer, LEFT COAST VENTURES, to form a cannabis industry leader for the post-prohibition era.
The company's chief visionary officer, Carter, one of the most recognized and celebrated entrepreneurs of our time, guides The Parent Company's brand strategy in partnership with ROC NATION, the world's preeminent entertainment company with a roster of culture-making artists, athletes and influencers.
Contact the author at jon.hopkins@proactiveinvestors.com