Else Nutrition Holdings Inc (OTCQX:BABYF, TSX-V:BABY) said it will be expanding online sales of its plant-based toddler nutrition products into owned online marketplaces by the fourth quarter of 2021.
The expansion will begin at Vitacost.com, an e-commerce healthy/organic foods site owned by US grocery chain giant Kroger.
“Being a part of Kroger’s e-commerce platforms marks a major step forward for our online growth strategy,” Else Nutrition Holdings CEO Hamutal Yitzhak said in a statement.
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“Kroger’s large online presence as a grocery leader will significantly increase the accessibility of our clean label, whole-food-based early nutrition products for thousands of families nationwide,” Yitzhak added.
Else Nutrition noted it is currently onboarding with Kroger Ship (of the Kroger Company), with plans to ship to Kroger customers through the Kroger.com and Vitacost.com grocery websites.
Kroger Ship enables US consumers to buy in bulk, browse a wide selection of products, and get access to exclusive savings, all from the comfort of their own homes.
Else Nutrition Holdings has the first-mover advantage with its patented 100% plant-based, non-dairy, non-soy baby and toddler nutritional products.
The company’s food items are 100% organic, vegan, natural and gluten-free, about 92% of which is made from three plants: almonds, buckwheat, and tapioca. Its products are sold under the brand name Complete Nutrition for Toddlers.
Contact Sean at sean@proactiveinvestors.com