Zoglo's Incredible Food Corp. has said that it will be listing 12 plant-based food products from its new Incredible product line in 130 Metro Inc. (TSX:MRU) supermarket locations across Ontario.
Metro is one of Canada's largest food retailers alongside Loblaw (TSX:L) Companies Limited and Sobeys Inc., with over 950 food storefronts including 326 supermarkets under the Metro banner in Quebec and Ontario.
"We are very pleased to bring Zoglo's innovative and flavourful products to Metro supermarket customers across Ontario," said Anthony Morello, CEO of Zoglo's in a statement. "The rollout is part of our strategic go-to-market initiatives aimed to accelerate consumer adoption and increase brand awareness."
READ: Zoglo's Incredible Food partners with Tree of Life Canada to expand distribution across Canada
Last week, Zoglo's revealed that it is partnering with Tree of Life Canada (TOL) to provide distribution and sales services to bring Zoglo's wide range of plant-based food products to retailers and food service outlets across Canada.
Acquired in 2010 by Chicago-based KeHE Distributors, one of the leading fresh, specialty and natural food distributors in North America with 16 distribution centres across Canada and the US, Tree of Life Canada is aimed at health-conscious Canadian consumers. It has a retail sales team of over 140 individuals, including 60 food service and culinary sales experts, in four sales offices and three distribution centres across Canada with an ability to reach over 90% of where food is sold and served.
Zoglo's Incredible Food Corp. is a publicly-traded plant-based food company which offers nutrient-rich, plant-based appetizers, veggies, and meat substitutes to fulfill consumers needs for all occasions and cooking requirements.
The company's wholly-owned subsidiary, Zoglo's Incredible Food Inc., currently offers 14 products through its Traditional Green Box product line and aims to offer 12 innovative products for the mainstream market through its new Zoglo's Incredible Black Box (NASDAQ:BBOX) product line.
Over the past 25 years, Zoglo's products have been in distribution in over 700 retail stores across Canada including Walmart, Shoppers Drug Mart, Sobeys and Loblaws, and has representation in the United States and Europe.
Contact the author at jon.hopkins@proactiveinvestors.com