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Fashion & brands

Joules trading well in retail segments but wholesale lags

Strong e-commerce sales growth and the contribution from Garden Trading offset the impact of the pandemic in the financial year just ended

Joules Group PLC (AIM:JOUL) said it is trading well across all its segments except for the wholesale business, which is expected to recover to pre-pandemic levels over the next 12-18 months.

The ‘British countryside’ retailer said performance has been in line with expectations as it diversified its revenue streams by acquiring the Garden Trading brand, which sells home, garden and outdoor ranges.

READ: Joules says recent store sales top 2019 levels

In the year to 30 May, revenue was up 4% to £199mln. Strong e-commerce sales growth and the contribution from Garden Trading offset the impact of enforced store closures, the cancellation of country shows across the UK and the impact of the pandemic on wholesale customers.

E-commerce represented 77% of the group's retail revenue during the period, with 1.7mln active customers.

The AIM-listed firm also swung to a £6mln profit before tax from a £4mln loss the previous year. Net cash at year-end was £4mln.

Shares dipped 4% to 258.22p on Tuesday morning.

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