Byrna Technologies Inc. has announced the introduction of its new .68 caliber projectile, the Byrna Eco-Kinetic round.
The Eco-Kinetic round became available for pre-order on the Byrna website starting on August 1, 2021.
The company said the Byrna Eco-Kinetic round is a "revolutionary" .68 caliber non-lethal projectile designed to replace both kinetic and inert practice rounds.
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At only 25 cents per round (in a 400-count container), Byrna said its Eco-Kinetic round is one of the lowest-priced non-lethal rounds on the market.
More importantly, the company added, the Eco-Kinetic is the first truly environmentally friendly non-lethal projectile, as the water-soluble round dissolves completely when left out in the elements. The round is designed to "make your mark without leaving a trace," which is the tagline for the product.
Byrna said its Eco-Kinetic projectile also features Byrna's VI (visual impact) technology producing a "report" when it strikes a hard surface. By producing a small cloud and leaving a visible mark indicating where the round strikes the target, users can see the exact location of their shot (in the same way they can with the more expensive inert rounds).
The company intends to feature the Eco-Kinetic round prominently in its upcoming recreational and family-fun marketing campaigns.
Also, the Eco-Kinetic round can also be used to replace the "Byrna Kinetic" round for self-defense as they both deliver the same amount of joule energy.
Byrna said it will continue to offer its inert rounds under the "Byrna Training" label. These rounds, which are designed to mimic the cloud produced by "Byrna Pepper" and "Byrna Max," are used primarily by law enforcement during training so that they can see the dispersion of the chemical irritant cloud.
Similarly, Byrna will continue to offer its "Byrna Kinetic" round as a self-defense and glass breaking round. The "Byrna Kinetic" round, which can break a car window and uses pain compliance to stop an assailant, has proven to be very popular with both the private security and law enforcement communities.
"Environmental sustainability is extremely important to us at Byrna and it was the driving force behind the development of our Eco-Kinetic round," said Byrna CEO Bryan Ganz in a statement.
"We believe that our Eco-Kinetic round will become our best-selling projectile as consumers embrace the recreational use of the Byrna, honing their shooting skills in their backyards while having fun with friends and family. Importantly, by increasing engagement, Byrna owners will become more proficient with their devices and more comfortable in the event they need to deploy their Byrna in a real-world self-defense situation. Moreover, this increased consumer engagement should help us further leverage Byrna's razor/razorblade model."
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