Kidoz Inc, a mobile adtech developer and owner of the market-leading KIDOZ Contextual Ad Network and the Kidoz Publisher SDK, has reported record second-quarter network growth driven by consumers in the wider digital economy and the company’s niche contextual advertising.
For the second quarter of 2021, the company saw 256 million monetized impressions delivered, up 33% from 192 million paid impressions delivered in the first quarter of 2021.
Meanwhile, 115 million video views were delivered during 2Q, up 35% from the 85 million video views in the 1Q of 2021. The company also reported that over 100 million rich media ads were played in 2Q, up 38% from the 72 million in the 1Q.
READ: Kidoz says TradPlus, a leading monetization platform in China, selects Kidoz for kid-safe advertising
In other highlights, Paid App Installs and the Kidoz App Promotion campaign business line reported 240% sequential growth in the 2Q compared to the 1Q this year.
“The company's continued and increasing pace of growth is attributed to potent market and consumer forces both from the wider digital economy and also specific to the Kidoz niche of private, safe, and contextual advertising,” said the company in a statement.
It noted that one of the key factors driving growth is the ever-increasing dominance of “mobile usage and mobile entertainment” across all age groups. “Mobile is consumers' preferred choice for entertainment and Kidoz provides a safe and high-performance platform to reach hundreds of millions of consumers on their mobile devices,” the firm said.
Kidoz continues to increase its market leadership position over its competitors in mobile contextual advertising, according to third-party tracking tools. “The Kidoz SDK is installed in more mobile apps and is used by more app developers than any other contextual network provider,” noted the company.
In its corporate update, the company emphasized the importance of its Chinese market entrance. “Kidoz has increased its presence in the lucrative Chinese market, with recent partnership announcements with TopOn and TradPlus, two trusted and popular mediation platforms in China,” said the company.
Kidoz added that it is “excited to grow these relationships,” and will continue to connect with more leading global ad tech companies which will increase its capacity to sell and serve safe media globally.
“As more and more marketers embrace mobile advertising on a global scale, management believes these media planners will continue to partner with Kidoz to secure the company's high-performance media channels,” the company concluded.
Kidoz has offices in Anguilla, Canada, UK, and Israel.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
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