Royal Wins Corporation (CSE:SKLL) said it has signed a partnership agreement with Appsflyer to provide it with data to allow a stronger and more accurate product offering for the player's desired user experience.
"As our marketing engine gains steam, we focus on optimising our channels by placing an importance on big data. We believe that having quality data on our acquisition efforts is an important piece of the puzzle: ensuring that we champion the channels that yield the best results and helps us identify the channels that need improvement," Peter Gan, president and CEO of Royal Wins said in a statement.
READ: Royal Wins integrates Apple Pay into latest version of the Kash Karnival Application
Lukie Ali, Royal Win chief technology officer, commented: "Our partnership with Appsflyer will help us in understanding our customers better. From the moment they click on our ads to download Kash Karnival to making their first of many deposits, we will be able to analyze their journey and remove the paths of resistance for our users."
Appsflyer - https://www.appsflyer.com/ - is an industry leader in website and mobile app attribution. Appsflyer has provided quality attribution to companies such as Minecraft, TikTok, Waze, and Reddit. Appsflyer will assist Royal Wins in understanding the company's customers better.
Royal Wins is an innovative digital games studio pioneering skill game wagering and betting on mobile casual games. Established in 2014, it designs, develops, and operates real money wagering skill games, to disrupt and dominate the online gaming space such that all players of legal age can play and win life-changing jackpots and prizes on their skill instead of only on chance and odds.
The company's primary innovation and intellectual property centres around solving big data problems around skill gaming mechanics, algorithms pertaining to balancing cash jackpots, game difficulty modules, and maintenance of Return-to-Player (RTP) percentages.
Royal Wins recently released a suite of pure skill mobile games on Android and iOS mobile/tablet platforms via its skill gaming app, the Kash Karnival, the company's flagship hyper-casual gaming platform. In early July, the company unveiled its 5.5.3 release of the popular App. The latest version allows players using iOS platforms to purchase Kash Coin bundles using Apple Pay.
Kash Coin bundles can be used within the App during play, the in-App Kash can also be used for other forms of in-App currency, including Arcade Tokens and Booster Cards.
Contact the author at jon.hopkins@proactiveinvestors.com