Bidstack Group PLC announced a new partnership with T-Bull, one of the largest mobile game developers in Poland, for its free-to-play title Racing Classics PRO: Drag Race & Real Speed.
T-Bull is listed on the Warsaw Stock Exchange with its games downloaded more than 250mln times.
Racing Classics PRO: Drag Race & Real Speed is a classic car racing game available on Android that has received 2.95mln downloads since it was first launched with key markets in the US, India, Brazil and Russia.
Bidstack added that its in-game ad placements cover trackside hoardings, the start/finish line of races and flags and banners throughout a track and can enhance the realism of a game without disrupting its performance.
Antoine Jullemier, Head of Mobile Publishers at Bidstack, said Racing Classics PRO: Drag Race & Real Speed offers impressive graphics and its gameplay lends itself well to native in-game advertising.
Damian Fijałkowski, Co-Founder & CEO at T-Bull, added: "This is a great opportunity as we can make it possible to put non-intrusive ads in the background.
“In this way, our players can better experience real-world conditions and be more immersed in the game's universe."