Tribe Property Technologies Inc. (TSX-V:TRBE) has announced the renaming and rebranding of its proprietary property management and post-construction software to Tribe Home.
In a statement, the company said the name Tribe Home replaces the platform's original name, bazinga!, used since its inception in 2011 and strengthens the company's brand recognition under its Tribe portfolio of products and services.
"As a company, we have built ourselves around the concept of community," said CEO Joseph Nakhla. "Our goal is to change the way people experience community living, connect with their neighbours, and interact with their homes. To do this, we need to simplify community living and all of the complexities around it. Tribe Home is the next step in the evolution and simplification of what Tribe represents. Tribe Home is community in the palm of your hand."
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As a core product in the company's comprehensive suite of products and services for building and managing residential communities, Tribe Home is a fully digital platform that connects residents, owners, councils/boards, property managers, landlords, developers, and trades.
Tribe Home provides real estate developers with the tools to track deficiencies, digitize building data and owners' manuals, and facilitate the handover of a completed community to owners and property managers.
As a condo-living platform, it offers high value for community residents, with features that allow councils, boards, and homeowner associations (HOAs) to protect their real estate investment through accessibility, transparency, greater collaboration, and self-service tools for residents.
Nakhla added: "According to the company's proprietary analytics, more than 70% of homeowners in communities we manage are actively using our technology, while more than 75% of clients surveyed say that our online platform is an important communication tool. This rebrand will support further engagement and uptake on our platform by simplifying our customer experience."
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