Real Luck Group Ltd (CVE:LUCK) (OTCQB:LUKEF) and its subsidiary companies doing business as Luckbox, announced a strategic partnership with Aspire Global PLC's (STO:ASPIRE) (OTCMKTS:ASPGF) BtoBet.
The partnership is a key component of broadening the company's platform and will add casino games to the Luckbox platform, as well as BtoBet's comprehensive sportsbook solution, including esports.
In a statement, Real Luck Group CEO Thomas Rosander said: "BtoBet's industry-leading sportsbook solutions are key to building and improving the Luckbox product and betting offer by allowing customers to bet on traditional and an extended range esports events.
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“Additionally, BtoBet's casino offering adds a proven vertical for increasing the lifetime value of players and one in which myself and the team have a proven track record of success.”
Rosander said the integration of BtoBet's “flexible platform” is a fundamental part of the company’s growth strategy and underpins the differentiation that will “set us apart going forward.”
“This key part of our growth strategy cannot be overemphasized and properly positions us to become the No.1 esports betting destination," he added.
Luckbox offers legal, real-money betting, live streams, and statistics on all major esports and sports on desktop and mobile devices. The company has a business-to-consumer (B2C) platform, and by leveraging shared technology, data, and resources, the company offers an extensive range of betting options for esports tournaments.
"This partnership is yet another proof point of the strengths of BtoBet's leading sports solution,” said Aspire Global CEO Tsachi Maimon. “We are excited to partner with Luckbox and to support it in its migration from its previous sportsbook provider. We look forward to supporting Luckbox in further strengthening its position as a leading, global iGaming company."
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
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