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Cannabis

The Parent Company expands product line with value vape offerings

The launch of Cruisers with Live Resin extends the company's approachable and affordable product line

TPCO Holding Corp - The Parent Company - (NEO: GRAM.U) (OTCQX:GRAMF), a California-based vertically-integrated cannabis company, said it has extended its value product offerings with the introduction of Fun Uncle Cruisers with Live Resin full gram vape cartridges.

Fun Uncle is a retro-stylized line of premium value cannabis, paying homage to marijuana's early heyday, with low prices reminiscent of the past. The Fun Uncle Cruisers with Live Resin are available in four strains at a ‘uniquely’ affordable price of $36.

Live resin is considered a premium cannabis ingredient valued for its retention of cannabinoid, terpene, and flavor profiles that delivers a full spectrum of effects.

READ: The Parent Company halts plans to invest $50M in California cannabis grower Glass House

According to The Parent Company, since the introduction of an initial line of Cruisers vapes in late March 2021, the Fun Uncle line has ranked #9 in unit volume, with the brand's flavors of Berry Gelato ranking #2 and Strawberry Cough ranking #10.

The launch of Cruisers with Live Resin extends this approachable and affordable product line to consumers seeking the robust flavor and enhanced experience that live resin products deliver.

"As part of The Parent Company's effort to provide approachable and affordable entry points to cannabis for consumers, we are thrilled to announce our Cruisers with Live Resin vapes, which are competitively priced and offer consumers high-quality distillate and live resin in an accessible format," Steve Allan, CEO of The Parent Company, said in a statement.

He continued: "As we grow our presence in the value vape category, The Parent Company is making strides towards its goal of becoming the clear industry leader. Consumers crave trusted, innovative and cost-efficient cannabis products, and we look forward to continue delivering on our promise to meet this need."

Cruisers with Live Resin include one full gram and are available in four strains: Sour Tangie, Tropic Thunder, Golden Pineapple and Paris OG.

The new products leverage The Parent Company's extraction process to deliver high-quality, potent distillate that is blended with high-terpene extract from flash-frozen flower. Incorporating this fresh and flavorful live resin into the formula ensures that consumers enjoy a full-spectrum of cannabinoids, terpenes and flavor.

The Parent Company said each strain has tested over 75% THC.

Distillate for Fun Uncle Cruisers is produced by leveraging The Parent Company's in-house extraction operations, which sources high-quality cannabis flower from a network of over 500 California growers and currently produces 20% of the distillate sold in the state.

Cruisers with Live Resin are currently available to California consumers through Caliva.com, The Parent Company's direct-to-consumer platform, and will be available through the in-house distribution company later this summer.

Contact the writer at georgia@proactiveinvestors.com

Follow her on Twitter @MissInformd

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